He had a few other projects going on one of them was Read It Later. And so Nate and I worked together at the startup I was working at before, called Team Rankings. He looks pretty good.” It turns out that was Nate Weiner. I asked Jon, “Hey, I’m looking for a front-end developer to work with me on some stuff,” and he was like, “Oh I just saw this guy’s website.
We did our final project actually with Jon Bruck, who would later be on the founding team at Pocket. But I took this Introduction to High Technology Entrepreneurship class with Professor Tom Byers in 1999, and it just changed my life. I did some internships at Microsoft there’s a world where I'm in Seattle right now and maybe we’re talking, maybe we’re not. Plus: Talk to a certain online media type, and they’ll likely gush about the traffic spike associated with landing a coveted spot on the “Pocket Hits” newsletter-which has 3 million monthly subscribers-before grumbling about how un-gameable Pocket readers are compared to their counterparts on Facebook or Twitter. These days, Pocket not only continues to serve as a reliable links repository-for reading later, yes, but also for shopping, meal-planning, and gift-giving later as well-but it’s also an underrated recommendation engine via its Discover and Collections features. Since its launch, users have saved over 6.5 billion pieces of content on Pocket, or about 50 million links per month, according to the company. Within four years, Weiner had turned down an offer from Evernote “ in the low millions” to acquire the business it had grown into, choosing instead to raise enough venture capital to assemble a founding team and rebrand as Pocket by 2012. It began, like so many Web 2.0 faves do, as a side project: In 2007, a young, self-taught coder named Nate Weiner designed a Firefox extension that could save articles, which he naturally dubbed Read It Later. What’s less obvious is how the platform has managed to do so while remaining remarkably…enjoyable? So it makes sense that Pocket, which launched as the humble bookmarking service we know today in 2012, has endured as a place for netizens to stow their favored links and discover new ones. Somehow, we’ve arrived at the current chaotic hellscape of online content, where there’s more of it than ever, but it’s just as difficult-if not more laborious-to sift through it all and find the good stuff. The internet we have today is the one we unknowingly asked for over the past decade and change: Since the introduction of the Facebook like in 2009, we’ve been inputting countless likes, retweets, views, and various other nudges to prompt algorithmically-driven platforms to give us more of what we want.
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